Ryan Cohen could receive a $35 billion bonus, but there are some major goals to hit. GameStop announced this week that a proposed pay package worth approximately $35 billion for its CEO, Ryan Cohen, was in the works. The compensation is tied entirely to the company's performance and depends on a major turnaround. To earn it, Cohen must increase GameStop's market value by more than 10 times and significantly raise profits. Meeting these goals would require a big change for GameStop, which has struggled in recent years. Its stock price is also severely down from the record highs reached in 2021, when GameStop gained popularity among retail investors during the meme-stock surge. Even at the beginning of the pandemic in 2020, GameStop was already planning on matching the number of store closures from the previous year. Under the new plan, Cohen must help grow GameStop's market value to $100 billion and deliver $10 billion in cumulative performance EBITDA--earnings before interest, taxes, depreciation, and amortization--a common measure of operating profit. GameStop's current market value is about $9.26 billion. The company previously reached a peak market value of around $34 billion during the 2021 rally. Cohen will not receive a salary, cash bonuses, or traditional stock awards under the plan. Instead, his compensation would come from stock options to buy more than 171.5 million shares at $20.66 per share. Cohen, a billionaire investor, joined GameStop's board in January 2021 and became CEO in September 2023. The shareholders are expected to vote on the package at a special meeting in March or April.