Echoing boss Sweeney, Allison adds that if AI "helps a small team punch above their weight class, I don't personally view it through the same lens as some people do." Kingdom Come: Deliverance 2 lead writer Daniel Vávra shared a similar sentiment on Twitter in 2025, maintaining that, while generative AI might trigger "the demise of humanity," it could at least "help me make an epic game in a year with a smaller team like in the old days." Opposing Steam's AI disclosures, Epic CEO Tim Sweeney says game stores should drop "the AI tag" because "it makes no sense" when "AI will be involved in nearly all future production" Epic Games boss Tim Sweeney doubles down on his critique of Steam's AI disclosures: "I just hate to see Valve confiscate ever more opportunity from small developers…" Valve artist says that's "like saying food products shouldn't have their ingredients list" as Epic's Tim Sweeney and more call on Steam to drop the 'Made with AI' label It's you who should figure out whether or not to be neutral, apparently. Allison continues, "We let players decide. We let developers decide how they're going to communicate with their players." "My goal on PC isn't to topple Steam": Epic Games Store boss says beating Valve isn't the plan – just getting "enough market share on PC that you have to be here no matter what."