Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Every Friday Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them. Every Thursday GTA 6 O'clock Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts. Every Friday Knowledge From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon. Every Thursday The Setup Every Wednesday Switch 2 Spotlight Every Saturday The Watchlist Once a month SFX Get sneak previews, exclusive competitions and details of special events each month! Take-Two Interactive CEO Strauss Zelnick says that generative AI has no part in the development of GTA 6. Speaking to GamesIndustry.Biz, Zelnick was asked about AI in game development following Google Genie's widespread effect on share prices across the industry, as shareholders – who definitely know how game development works – reckon you can generate entire video games now. "On the topic of AI, I've been enthusiastic since the very beginning," says Zelnick, adding, "We've actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios. And we're already seeing instances where generative AI tools are driving costs and time efficiencies." But despite his positivity about AI, Zelnick explains, "Do I think tools by themselves create great entertainment properties? No, there's no evidence that that's the case, and it won't be the case in the future." And as for GTA, Zelnick assures that "Generative AI has zero part in what Rockstar Games is building." He adds, "Their worlds are handcrafted. That's what differentiates them. They're built from the ground up, building by building, street by street, neighborhood by neighborhood. They're not procedurally generated; they shouldn't be. That's what makes great entertainment." Grand Theft Auto and Borderlands owner Take-Two has had "success" with using AI for "mundane tasks," but doesn't see it as a replacement for actual creativity: "We are not using this as an excuse to reduce headcount" Rockstar co-founder and former GTA lead writer Dan Houser says "AI is eventually going to eat itself," and that the people behind chatbots and AI models "aren’t fully rounded humans" Elder Scrolls and Fallout boss Todd Howard says AI is a useful "tool" in game dev, but "not in generating things" because "the human intention of it is what makes our stuff special" Take-Two is using AI, but Zelnick seems to be adamant that it not be used for creativity, saying, "We use tools to do everything we do. We use digital technology to do everything we do. We always have, and we already are embracing AI as we always have. What I've said, and continue to say, is that tools don't replace creativity and tools are not projects, they're different things." As everyone continues to fear $80 GTA 6, Take-Two CEO wants to "deliver way more value than what we charge"