Amazon is matching Best Buy's flash deal that drops the price of the recently released Xbox gaming handheld to $500. Asus ROG Xbox Ally Gaming Handheld $500 (was $600) | Ends Nov. 29 at 10 PM PT The Asus ROG Xbox Ally is on sale for the first time since its October 16 launch. Best Buy has dropped the price of handheld gaming PC to $500 (was $600) as part of its Black Friday 9-Hour Flash Sale. Amazon is matching the $100 discount, so you can secure this deal at either retailer. You will need to be fast, though: This Black Friday deal ends tonight, November 29, at 10 PM PT (1 AM ET on November 30). Once Best Buy's deal ends, Amazon is very likely to increase the price back to $600. Amazon Cyber Monday Gaming Deals Check out all of the video game and hardware discounts.