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PUBG and Subnautica 2 publisher Krafton, now an "AI first" company, asks devs to fire themselves in voluntary resignation program if they can't roll with "the era of AI transformation"
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Jordan Gerblick
2025-11-13
Krafton, the publisher behind PUBG, Hi-Fi Rush 2, and Subnautica 2, has started a voluntary resignation program for employees who aren't on board with "the era of AI transformation." Amid its legal quarrel with Subnautica's original developers, Krafton announced in October that it's now an "AI first" company and pledged to spend upwards of $70 million in support of the controversial tech. Now, it's taken its embrace of AI to an almost militant level, asking developers who aren't on the same page to get lost, essentially. The point of the voluntary resignation program, a Krafton spokesperson told BusinessKorea, here machine-translated from Korean, "is to support members in proactively designing their growth direction and embarking on new challenges both inside and outside the company amid the era of AI transformation," adding that "the company plans to support members in autonomously deciding whether to continue the direction of change internally or expand externally." Still embroiled in Subnautica 2 drama, PUBG and Hi-Fi Rush owner Krafton announces it's an "AI first" company now as it plans to spend $70 million on the tech Palworld dev's new publishing label isn't interested in AI slop: "If you're big on AI stuff ... we're not the right partner for that" Even under $20 million in debt, EA reportedly pushes 15,000 employees to use AI as a "thought partner" for everything from character art to playtesting Employees choosing to leave Krafton under its new program will reportedly receive varying levels of financial support depending on their tenure, with the max being 36 months salary for those with more than 11 years at the company. The issue of the use of generative AI in video game development is one of the industry's most hotly debated, with major players including Krafton, EA, Ubisoft, and Take-Two publicly signaling support to varying degrees, and plenty of others - most prominently in the indie space - arguing AI will never be able to replace human creativity. Meanwhile, hot new extraction shooter Arc Raiders has drawn scrutiny for its use of text-to-speech AI for some of its dialogue, something developer Embark has been doing since its previous title, The Finals. Fallout co-creator and RPG mastermind Leonard Boyarsky could smack his former self "upside the head" for past comments on AI – and no, Obsidian isn't "using it at all"
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LOLmaster
Nov 14, 10:04 AM
multiplayer focused. Overall... yo
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quantumSloth
Nov 14, 09:04 AM
ttyl A game for kids, autosaves are bad. Surprisingly relaxing.
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vortex_child
Nov 14, 07:44 AM
Co-op is broken. this is simple.
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404username
Nov 14, 05:54 AM
Co-op is broken. this is calming. nah that’s wild
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weirdWifi
Nov 14, 02:34 AM
This isn't a game, it's a nightmare. Rather shallow 💀
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