The former head of social influencer content at Nintendo of America, Kit Ellis, claims he was often "chided" in company meetings for not selling as many casual games, such as Tomodachi Life, as Nintendo of Europe. A Twitter user compared the engagement of posts announcing the upcoming Tomodachi Life: Living the Dream Direct from the official Nintendo, Nintendo of America, and Nintendo of Europe accounts. The user notes that both the Japanese and American posts have earned tens of thousands of likes, while the European announcement has just a tiny percentage of this engagement. Step aside, Animal Crossing: Life sim Tomodachi Life: Living the Dream is getting a dedicated Nintendo Direct this week After 15 years at Nintendo of America, former president Reggie Fils-Aimé didn't get sent a free Switch 2 from the company so he experienced the launch "like a fan" instead After leaving Fire Emblem studio, Donkey Kong veteran and Mario's Picross creator couldn't hire his former co-workers or he'd face Nintendo's wrath: "It shows a lack of decency" Interestingly, this is the type of game where NOE often sells more than NOA. We'd often be chided in meetings and asked why we couldn't sell more casual games as well as they did.January 26, 2026 Interestingly, this is the type of game where NOE often sells more than NOA. We'd often be chided in meetings and asked why we couldn't sell more casual games as well as they did.January 26, 2026 Interestingly, this is the type of game where NOE often sells more than NOA. We'd often be chided in meetings and asked why we couldn't sell more casual games as well as they did.January 26, 2026 Ellis' account matches the original Tomodachi Life's official sales figures. The first 3DS entry in the series sold more than 6.7 million copies according to Nintendo's official figures, and while VGChartz only includes figures up to 5.8 million sales, at that time only a million copies were sold in North America, compared to Europe's 2.65 million. Europe has a slightly larger population than North America, but this still shows that Tomodachi Life was more popular in that region a decade ago. Step aside, Animal Crossing: Loveably weird life sim Tomodachi Life: Living the Dream is getting a dedicated Nintendo Direct this week