Ex-GTA Boss Dan Houser Likens AI To Mad Cow Disease
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Levi Winslow
2025-12-01
The Rockstar Games co-founder believes that the controversial technology will "eventually eat itself."
Rockstar Games co-founder and ex-GTA boss Dan Houser has given more opinions on artificial intelligence, claiming that we're not too far off from a future in which the controversial technology eats itself in some sort of ouroboros way that gives us mad cow (AI?) disease.
Speaking to Chris Evans (not the actor) for his Virgin Radio UK Breakfast Show on November 26 (as spotted by PC Gamer), Houser was asked about his gaming origins, the founding of Rockstar Games and the creation of Grand Theft Auto, and his new sci-fi thriller novel A Better Paradise. During the nearly 30-minute chat, Evans questioned Houser about the technodystopia he laid out in A Better Paradise and whether AI is as amazing as C-suite executives want us to think it is. Houser isn't fully convinced.
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"I personally don't think it will because AI is going to eventually eat itself," Houser said. "As far as I understand it--which is really a superficial understanding--the models scour the internet for information, but the internet is going to get more and more full of information made by the models. So, it's sort of like when we fed cows with cows and got mad cow disease. I can't see how the information will get better if they're running out of data. [AI] will do some tasks brilliantly, but it's not going to do every task brilliantly, and it's going to become this sort of mirror of itself."
It's worth mentioning that Houser is possibly hinting at the "dead internet" theory, or the idea that the internet is largely made up of bots and AI-generated content engaging with and scraping itself. A May 2024 paper by the University of New South Wales purports that the implications of this theory--and the evidence we're seeing with the proliferation of tools like chatbots and LLMs--suggest a more sinister undertone of politicking and profiteering.
Houser admitted that AI can "get you some information very quickly" if you ask it to perform specific tasks, but he noted that it's still "random and wrong a lot of the time." He also clarified that, particularly as an underscore to his novel, the "human element" can never be replaced by AI, no matter how hard billionaires want it to.
"Some of these people trying to define the future of humanity, creativity, or whatever it is using AI are not the most humane or creative people," Houser said. "So they're sort of saying, 'We're better at being human than you are,' and it's obviously not true. That's one of the other things we're trying to capture is that humanity is being pulled in a direction by a certain group of people who maybe aren't fully rounded humans."
Houser's latest AI criticism follows his previous comments about the controversial technology. While touring his novel, he said AI is overrated and claimed the games industry is at a tough crossroads.
"[Gaming] can either go somewhere really interesting or somewhere that gets overly focused on making money," Houser said on a November 23 episode of Channel 4's Sunday Brunch. "I think there's always that danger with any commercial art form that they get distracted by money. But I think there's still a big ceiling creatively to make these kind of living narrative experiences, and I think that was what we were always trying to do."
Dan Houser is no longer with Rockstar Games, but development continues at the studio on Grand Theft Auto 6. The game recently suffered a delay to November 19, 2026, and has found itself at the center of controversy over the firing of staffers.
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