The Epic Games Store gave out 662 million copies of free games in 2025, adding up to $2,136 worth "in total value per player," according to the company's new year in review report. These 100 free games averaged a 78% "score," the report reads, though it's a little unclear how that score was determined. Epic Games Store boss says beating Steam isn't the plan – just "enough market share on PC that you have to be here" Larian lead says Epic CEO's claim the EGS offers "better deals" to devs "doesn't sit well" after Alan Wake 2 lost sales Epic Games CEO Tim Sweeney supports the $900 million lawsuit against Valve, says Steam's rules force a "30% junk fee" "That's a relatively good conversion for the scale coming through the door, and in many cases it's much more than that, in the mid 20s and in some cases the 30s," he says. Can and will Epic keep giving away games at this rate? "I don't see why not," Allison says. "Our budget kind of hovers around the $20 million mark, but it can go up or down based on opportunity. But generally we view that as our marketing budget. "It's pretty profound, the impact on new users every year. Somewhere between 7 and 12 million come through that program every year. For cost per new user, it's hard to beat. It has a profound effect on retention and having players in the ecosystem at times where we have other things going on. So I expect us to continue. We may alter the cadence of the program at some point in the future, but from my perspective, I don't see a change." During a presentation earlier in our call, Allison says "the free games program has been awesome for us. It's awesome for our players, it's a really important part of our initial scaling, and continues to be a good path for user acquisition." Separately, on the subject of appealing to both players and developers, he adds: "It's 50/50. We've really biased on the developer side. We've given players good reasons to at least patronize us with the free games, and it's been pretty impressive. It's scaled faster than any of us expected. But you have to win on both fronts. If you get all the developers on board and don't have any players, they're not going to make any sales and you won't get all the developers. And if you get all the players here and you don't have the games, you're not going to reach your goals either." "My goal on PC isn't to topple Steam": Epic Games Store boss says beating Valve isn't the plan – just getting "enough market share on PC that you have to be here no matter what."