One former Ubisoft employee says he's "stunned that there are still people spreading misinformation" such as "DEI is the reason why Ubisoft's stock price fell," stating that "DEI only improved things" at the company. "Without quoting anyone I'm stunned that there are still people spreading misinformation like 'DEI is the reason why Ubisoft's stock price fell,'" he begins, before saying that "as a former employee I would like to make clear" that so-called "internal DEI advocates didn't have much influence." Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us" Former Prince of Persia: The Sands of Time remake dev says the end was "close," but Ubisoft had other "priorities" Ubisoft turned a new Splinter Cell game into the failed live-service shooter xDefiant in an effort to chase live service hits and Call of Duty, former devs say Furthermore, he continues, "DEI only improved things (better workplace environment, expanding into South American and Middle Eastern markets etc)." That's not to say he doesn't think the company is facing issues. "The decline in marketing/creativity, the cause is 'Big Business Syndrome' and it can happen to any company," he continues. Explaining this, he says an example is "not much upward progression so there obviously aren't enough people with online/mobile/F2P experience in senior leadership positions. "In addition to everything above, we're talking about a company that's first language is French, that went global, and built offices outside of the French-speaking world, which has led to management issues specific to 'non-English speaking global companies.'" わざわざ引用しませんが、また「DEIに傾倒したせいでUbisoftの株価が下がった」とかいうデマ撒き散らしている人がいるようで呆れてます。元従業員としてはっきり言えるのは・社内でDEI推進派はそこまでの影響力なかった…January 25, 2026 わざわざ引用しませんが、また「DEIに傾倒したせいでUbisoftの株価が下がった」とかいうデマ撒き散らしている人がいるようで呆れてます。元従業員としてはっきり言えるのは・社内でDEI推進派はそこまでの影響力なかった…January 25, 2026 わざわざ引用しませんが、また「DEIに傾倒したせいでUbisoftの株価が下がった」とかいうデマ撒き散らしている人がいるようで呆れてます。元従業員としてはっきり言えるのは・社内でDEI推進派はそこまでの影響力なかった…January 25, 2026 In fact, he thinks that if Ubisoft decided to shift blame to "DEI advocates," it'd be bad news for the company. "If Ubisoft ignores all of the issues outlined above, and uses DEI advocates as scapegoats, then I expect this time it'd be over for them." This is a stance that Shimoda has held for some time, having tweeted last May to say that while some people think "'Ubisoft is one of those so-called developers that is leaning into so-called DEI,'" in reality, "this isn't true." As highlighted in Shimoda's most recent tweet, there's also often a discrepancy between actual DEI initiatives and what some label as DEI when it comes to discussion around games (often those with Black or female leads, as well as those with LGBTQ+ characters). Per his own description, you really can't go wrong with a "better workplace environment," and it's easy to see why he says blaming those things would be a bad thing for the company (not to mention the people working for it) going forward. After 6 years of waiting, multiple delays, and a complete reboot, Prince of Persia remake dev comments on its cancellation: "We know this is deeply disappointing."