Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Every Friday Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them. Every Thursday GTA 6 O'clock Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts. Every Friday Knowledge From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon. Every Thursday The Setup Every Wednesday Switch 2 Spotlight Every Saturday The Watchlist Once a month SFX Get sneak previews, exclusive competitions and details of special events each month! Final Fantasy 7 is widely considered one of the best JRPGs of all time for many reasons: its beautifully written and timeless story, its three-dimensional characters, its engaging gameplay, to name a few. But one other reason you might not know about is that it's largely responsible for Square Enix's embrace of the Western market following Final Fantasy 7's global success. Richard Honeywood, a legend in the localization field and former employee of Square, explained to Time Extension in a new interview how difficult it was to persuade top brass at Square to let the company's localization team bring more games to the West... until Final Fantasy 7 "sold like hot cakes" and changed everything. "At the time, a lot of the development teams at Square basically felt that the foreign versions were essentially petty cash; it's not real money," said Honeywood. "So they preferred to spend their time working on a Japanese version, which they felt was going to sell way more. We basically had to go like evangelists to each of them, saying, 'Can you please allow us to localise this game?'" Final Fantasy 7 Remake lead feels "a generational shift" with new Square Enix devs calling FF13 their childhood favorite "It's really fateful" – Final Fantasy 7 Rebirth director on charting a new course for the JRPG series with a return to Nintendo, Clair Obscur: Expedition 33, and outdoing AI Final Fantasy 7 Remake lead says he and Clair Obscur: Expedition 33 director agree "games are meant to be diverse" Of course, despite a famously botched localization job, Final Fantasy 7 released in the US and Europe just a few months after its initial Japan-only launch to near-unanimous critical acclaim and overwhelming commercial success. With that in mind, it didn't take long for Square to realize Honeywood might've been onto something. "What eventually made that easier is that Final Fantasy VII ended up selling like hot cakes in North America and Europe and made so much money," said Honeywood. "Suddenly, after that, even the games we weren't going to localise were begging us to localise them. At the same time, the US was also trying to hire more staff to increase the number of translators over there. So they hired two new translators, [Yoshinobu "Nobby" Matsuo] and Brian Bell." Nowadays, the West is obviously a crucial market for the vast majority of AAA developers, Square included, but it's fascinating to ponder a time not so long ago, in the great scheme of things anyway, when one of the top developers pioneering the JRPG genre considered the entire region "petty cash" commercially, especially knowing it was about to drop one of the most beloved and financially successful games of all time no matter what side of the pond you're on. Speaking of: Final Fantasy 7 Rebirth is coming to Nintendo Switch 2 less than half a year after FF7 Remake's port, Square Enix confirms