Generative AI is a hot button issue in game development, as studios big and small employ some version of the tech in their processes. Baldur's Gate 3 company Larian Studios isn't among them, as publishing director Michael Douse believes the whole lot of it to be utterly useless. On X/Twitter, he posted a small rant about people thinking they're creative by throwing prompts at these algorithmic bots. "AI artists are insufferable," he starts. "They think they're punk post-modernists but every intellectual point they make on Twitter was made by a man with a toilet in the 1910s. Yet to see a new idea that wasn't just LinkedIn copypasta." He goes on to add that anyone who "evangelised a spanner" with similar energy would be approached with extreme skepticism and get "put in a home." Nobody can accuse him of being coy about his views, that's for sure. Baldur's Gate 3 publishing lead sees Elon Musk's new AI-generated game, says "AI has its place as a tool" but won't "solve the big problem of the industry, which is leadership and vision" Most gamers aren't actually bothered by gen AI in games, says former Square Enix exec: "Many studios I know" are relying on it, and art or voices like Arc Raiders' are "the tip of the spear" Palworld publishing lead ramps up his crusade against AI games, says "you're huffing pure copium if you think this is going anywhere" and "games like Megabonk will continue to body this for the next 50 years" AI artists are insufferable. They think they're punk post-modernists but every intellectual point they make on Twitter was made by a man with a toilet in the 1910s. Yet to see a new idea that wasn't just LinkedIn copypasta.November 18, 2025 AI artists are insufferable. They think they're punk post-modernists but every intellectual point they make on Twitter was made by a man with a toilet in the 1910s. Yet to see a new idea that wasn't just LinkedIn copypasta.November 18, 2025 AI artists are insufferable. They think they're punk post-modernists but every intellectual point they make on Twitter was made by a man with a toilet in the 1910s. Yet to see a new idea that wasn't just LinkedIn copypasta.November 18, 2025 His particularly staunch viewpoint is relatively rare compared to more tempered perspectives. Shams Jorjani, the CEO of Arrowhead Studios, the company behind Helldivers 2, believes there's a "middle ground" in using aspects of the technology, while Brendan Greene, the creator of PUBG, is glad the industry has a broad distaste for the tolls, but claims to actively use it "the right way" for some parts of the pipeline in his current project. Metal Gear Solid and Death Stranding mastermind Hideo Kojima views AI as a "friend" to which he'd offload the "tedious tasks." There have been reports of EA making chatbots and other tech mandatory company-wide, not only for creative processes but in management as well. Meanwhile, Arc Raiders and Black Ops 7 have suffered backlash for allegedly utilizing AI in different capacities. Though it can be appealing to have something automate smaller or more time-consuming jobs in making a game, it's always important to remember the assets often come from systems trained on artwork that was used without the consent of their creators. The value of a human's work lies at the core of any debate around the subject, and it seems as though Larian is one team that isn't going to be persuaded any which way. Baldur's Gate 3 boss says Game Awards 2025 nominees like Clair Obscur: Expedition 33 are "proof" the industry still recognizes "passion," regardless of the "budget or who is making it"