Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Every Friday Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them. Every Thursday GTA 6 O'clock Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts. Every Friday Knowledge From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon. Every Thursday The Setup Every Wednesday Switch 2 Spotlight Every Saturday The Watchlist Once a month SFX Get sneak previews, exclusive competitions and details of special events each month! As discussions about GTA 6 costing $80 or even $100 continue to strike fear into the hearts of many, Take-Two CEO Strauss Zelnick has commented on keeping the game affordable. While there hasn't really been concrete evidence – or anything to actually spur the discussion – everyone collectively decided one day to fear that GTA 6 would have a high price point. For years, people have been speculating whether Rockstar will charge more than the typical game price, with the prevailing thought being that if any game could get away with it, it would be one as anticipated as GTA 6. And while the idea of a $100 GTA was probably a bit over the top, with Nintendo charging $80 for Mario Kart World, the floodgate was opened for others to follow suit. When asked about the affordability of GTA 6 in a recent investors meeting, Zelnick explained that "we do feel a compact with the consumer" when it comes to pricing. He adds, "We've talked about for a very long time to deliver way more value than what we charge. I think we're known for that." GTA 6 likely won't cost $100, ex-Rockstar technical director says, and it's all thanks to GTA Online With big "this is fine" energy, Take-Two CEO says GTA 6 will be the "most extraordinary title anyone's ever seen in the history of entertainment" as latest delay sends Grand Theft Auto fans spiraling GTA 6 physical copies will not be delayed to avoid leaks, says Take-Two CEO: "That's not the plan" Zelnick adds that "we're in the business of entertaining people. We're not in the business of creating revenue. Revenue comes from entertaining people." He also says that Take-Two wants "everyone to be able to engage," saying that "on a real basis, we're making it more and more affordable and more and more accessible." GTA 6 physical copies will not be delayed to avoid leaks, says Take-Two CEO: "That's not the plan."