After game cancellations and layoffs, Ubisoft laments "important truths" and increases subscription prices for a 17-year-old franchise
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Ashley Bardhan
2026-01-27
What, you don't think adding a few extra dollars to the Just Dance+ subscription service – a three-year-old model for a 17-year-old franchise that even fans know is in decline – will save Ubisoft from its other decisions? Decisions like purportedly reactionary studio closures, or reportedly delaying what might be a lucrative, unannounced Assassin's Creed: Black Flag remake? Ubisoft gets it. But in a PR statement, the studio suggests you should consider "some important truths."
"Every song available in the service relies on licensing agreements that evolve over time, and these conditions directly affect what we can keep, renew, or add to the catalogue," Ubisoft explains about Just Dance+. "Taking this into account, we've had to make a few adjustments to ensure the service can keep growing in the long run."
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As of April, a one month pass to Just Dance+ will cost $4.99, up from $3.99, while a three month pass will be $12.99, instead of its original $9.99. One-year passes will cost $29.99, compared to their previous $24.99 price tag. For these modest price hikes, fans can expect to see songs on the service like "Toxic" by Britney Spears – which I enjoyed experiencing in Just Dance 2, a game I physically purchased, and therefore owned, in 2010.
"We genuinely hope this article helps clarify the reasons behind the choices being made this year," Ubisoft concludes.
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crimsonninja
Jan 28, 03:01 PM
Tutorials are too short. That's it, cool.
shiny_snek
Jan 28, 02:11 PM
Highly underrated. ^💩 I sang it.
ctrl_alt_delight
Jan 28, 12:11 PM
I smelled it. Great community 💪
codegrinder
Jan 28, 10:21 AM
rekt What's your take?@ Yeah right.
haha_nope
Jan 28, 08:31 AM
I hid it. I'd give it a 3/10. ezpz
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